BBC attacks Barclays funding

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This topic contains 10 replies, has 8 voices, and was last updated by  Loshu 5 years, 4 months ago.

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  • #74831

    davy
    Participant

    http://www.bbc.co.uk/news/uk-england-london-14326295

    I am no fan of banks, and would prefer red bikes, but the BBC’s pop at Barclays seems a bit unfair. They took a risk. The scheme could have been a total disaster.

    Of course, the BBC would only need to ditch a dozen execs and “celebs” and then they could bid to sponsor instead!

    #84387

    zefrog
    Participant
    Quote:
    London Mayor Boris Johnson has been accused of giving Barclays the sponsorship of his cycle hire scheme “on the cheap” in a deal that was not put out to competition.

    (my emphasis).

    and

    Quote:
    Three advertising consultants contacted by BBC London said the commercial value of what the bank was getting, in advertising alone, was between £9m and £15m a year.

    (they pay £5m a year at the mo)

    Also the second sponsorship (announced yesterday) could easily have been renegotiated in view of the success of the scheme.

    #84388

    zefrog
    Participant

    Also, it’s not the BBC taking a pop, it’s an Assembly member and some advertising professionals.

    And while “the BBC would only need to ditch a dozen execs and “celebs”" to be able to bid, Barclays only needs so reduce its CEO’s bonus to double its bid…

    #84389

    jamsandwich
    Participant

    “It was also given assurance that [...] it could have access to personal data of people registering to use the bikes.”

    WOAH! WTF! I didnt sign up for THAT!

    #84390

    7209
    Participant

    I’m sure you’ll find somewhere in the small print that “we may share data with our partners”.

    #84391

    BrigitteBardotBikes
    Participant

    “It comes as he announced on the first anniversary of the scheme that the bank would continue backing it for a further three years, up to 2018.”

    Can’t I count? 2011…2012…2013… 2018?????

    #84392

    zefrog
    Participant

    the first sponsorship deal goes until 2015?

    #84393

    Roo10
    Participant

    Replying to @zefrog‘s post:

    Barclays signed up for 5 years at the start of the scheme, so 2010 plus 5 years 2015 and then a further 3 years so correct; 2018

    #84394

    Girlspeedo
    Participant

    @BrigitteBardotBikes Ha ha, similar mystery with Cycle Superhighways for me. They have new routes planned for 2010 – 2015 but mysteriously skipping 2014. What’s with that? Saving up blue paint?

    Cycle Superhighways

    #84395

    7209
    Participant

    Replying to @Girlspeedo‘s post:

    “What’s with that?” – Nothing’s with that. Read your linked page again and you’ll see it says “by 2015″, but if you’re going to be that inquisitive, you could ask why nothing is happening during 2012 instead :P

    (I think you’ll find the Olympics will take precedence over everything next year)

    #84396

    Loshu
    Participant

    Replying to @7209′s post:

    I looked but couldn’t see any overt reference to this, have asked tfl about it via the web contact form.

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