Category Archives: Barclays

New sponsor?

The association of Barclays with London's cycle hire scheme has always produced a mixed response.

They certainly don't seem to have delivered the sponsorship which was promised.

So TfL are going after a new sponsor from 2015. Who will it be? Will it make a difference?

Usage this year is good, but there is a lot more to do. A new sponsor should be judged on their commitment to:
  • Expand the scheme - Southwark Borough, and eastwards into the Olympic Park, have both been seriously proposed. More central docks are needed too.
  • Increase usage - surely 40k journeys per day is not unachievable?
  • Better integration - Boris bikes need to made available on Travelcards, to Oyster users, and with Contactless. At the moment it's just not joined up with other transport choices.
If I were a multimillionaire I would sponsor Boris bikes. But I'm not so I hope a good partner is found. The success of the scheme in contributing to a real change in cycling culture in London depends on it.

Boris biking into 2014

As 2013 draws to a close we have news that more Boris bikes are on the way. Perhaps in 2014 we will find out where!

And in Ireland, Dublinbikes is growing.

The highlights and lowlights of 2013 in brief ...
  • January - hire fees double
  • Spring - plans advance for southwestern extension
  • May - Citibike launches in New York
  • July- flashride at Aldgate to protest at death of Boris biker Philippine de Gerin-Ricard
  • 30 July - Boris bikes celebrate third birthday
  • Summer - almost 1,000,000 trips each month, though down on Olympic year
  • Autumn - installation of new docking stations
  • December - Barclays announce end of sponsorship deal from 2015
  • 13 December - southwestern extension launched, 722 docking stations now live across London
Happy New Year to you all.

Southwest and Beyond

So the big day came and went, without much fanfare. It's interesting to speculate as to why TfL decided to launch this extension at the darkest and bleakest time of the year - almost every day since the launch has seen rain, hardly conducive to cycling, especially the sorts who use Boris bikes. Maybe they want a gentle beginning to the extension.

Comment on the end of the Barclays sponsorship rumbles on. My own view is at the end of this post.

And dock availability is still an issue.

There is interesting news from further afield - Boris bikes have made it to Mont Ventoux and to Gambia. Impressive. Will they make it to Southwark borough anytime soon I wonder?

I posted this about Boris biking in K&C, with a few additions by my TwoWheelsGood friend.

My letter to the Standard about Barclays wasn't published, but here it is if you're interested:

Few will lament the end of the association of Barclays with the Mayor's cycle hire scheme. Despite the promise of £50m sponsorship, barely half of that has emerged. Barclays logos have been lavishly splashed across London's streets, while the bill for installing the 'Boris bikes' has in fact been left to councils, and users who have seen fares double in the past year.

If we are to learn from the mistakes of the past we must ditch the idea that essential public transport options, which cycle hire is, should be paid for by private sponsorship. We don't have the 'Lloyds Underground' or 'Virgin DLR' for good reasons. If cycle hire is worth investing in (which I believe it is) it should be funded centrally from TfL's budget, and, crucially, integrated with other transport options. In the short term this may mean Londoners pay more for the bikes, but with the result that London gains a city-wide affordable cycle scheme giving all of us the chance to travel sustainably and healthily, and, dare I say, with a bit more fun that a crowded train carriage.

And a few more …

This evening 604 docking stations are live. New ones today include:
  • Hawley Crescent (Camden)
  • Hertford Road (Hackney)
  • Carnegie Street (King's Cross)
So most docking stations other than the major expansion zone (Wandsworth, H&F, part of Lambeth) are now open, though look out for a handful of further new ones in K&C.

The main news story is the end of Barclays sponsorship. Here is the Standard's article.