July 29, 2011 at 5:40 am #74831
I am no fan of banks, and would prefer red bikes, but the BBC’s pop at Barclays seems a bit unfair. They took a risk. The scheme could have been a total disaster.
Of course, the BBC would only need to ditch a dozen execs and “celebs” and then they could bid to sponsor instead!July 29, 2011 at 8:07 am #84387Quote:London Mayor Boris Johnson has been accused of giving Barclays the sponsorship of his cycle hire scheme “on the cheap” in a deal that was not put out to competition.
andQuote:Three advertising consultants contacted by BBC London said the commercial value of what the bank was getting, in advertising alone, was between £9m and £15m a year.
(they pay £5m a year at the mo)
Also the second sponsorship (announced yesterday) could easily have been renegotiated in view of the success of the scheme.July 29, 2011 at 8:14 am #84388
Also, it’s not the BBC taking a pop, it’s an Assembly member and some advertising professionals.
And while “the BBC would only need to ditch a dozen execs and “celebs”" to be able to bid, Barclays only needs so reduce its CEO’s bonus to double its bid…July 29, 2011 at 8:41 am #84389
“It was also given assurance that [...] it could have access to personal data of people registering to use the bikes.”
WOAH! WTF! I didnt sign up for THAT!July 29, 2011 at 9:21 am #84390
I’m sure you’ll find somewhere in the small print that “we may share data with our partners”.July 29, 2011 at 10:12 am #84391
“It comes as he announced on the first anniversary of the scheme that the bank would continue backing it for a further three years, up to 2018.”
Can’t I count? 2011…2012…2013… 2018?????July 29, 2011 at 10:18 am #84392
the first sponsorship deal goes until 2015?July 29, 2011 at 10:59 am #84393
Roo10ParticipantJuly 29, 2011 at 4:03 pm #84394
GirlspeedoParticipantJuly 29, 2011 at 9:17 pm #84395
“What’s with that?” – Nothing’s with that. Read your linked page again and you’ll see it says “by 2015″, but if you’re going to be that inquisitive, you could ask why nothing is happening during 2012 instead
(I think you’ll find the Olympics will take precedence over everything next year)July 31, 2011 at 7:44 am #84396
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