Re: The Barclays sponsorship scandal

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#85460

Bimbles
Participant

Replying to @urban‘s post:

Of course he didn’t consult TfL – he’s a politician!

You’re ignoring the fact that there was no guarantee this whole thing was going to work. It could be argued that due to the on-going problems at the start there was a negative impact on Barclays due to their sponsorship association.

A two week billboard campaign would almost definitely be selling a product rather than just brand awareness and would therefore have a quantifiable payback. £5m-£10m? Where does that figure come from?

Cycle Super Highways were going to happen. Would you rather TfL spent their own (OUR!) money, or someone else’s?