Re: The Barclays sponsorship scandal

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urban
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And I’d wager that Boris didn’t talk to TfL during his 2008 election claim before he made wild promises about the cost of his various projects (London Cycle Hire, New Bus for London, Thames Airport…). In fact, TfL said as much this time around.

As an example, Barclays would pay £5m-£10m for a two-week billboard campaign. So for the price of five billboard campaigns, Barclays gets five years’ worth of advertising on 6,000 bikes, the TfL website, leaflets and even gets roads painted in its corporate colour.