Re: Inactivity 'killing as many as smoking'

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Health benefits can be taken into account when making investment decisions in traffic schemes – but it’s quite complicated/hard to prove and currently less ‘valuable’ than the assumed economic benefits of shaving seconds off journey times.

I’d like to see easier/better ways to more fully reflect the public value of cycling trips and so make a stronger case for the sorts of schemes that make cycling safer, more enjoyable, more likely to be taken up by more people and for cycling to represent a greater proportion of trips across all demographies.

In the hard economics of transport business cases, cycling is still struggling to compete effectively against the volumes and values of other road users. It needs to change.