Got the email and was quite surprised. I don’t really mind a bit of a price hike, but doubling is a bit ridiculous..
I’m sure causal users, including a lot of tourists, will still use it even if it is £2. It’s all about the gimmick and stuff. But for a student like me, who uses the bikes for my daily 15-minute commute to uni, I might as well get my own bike for £90? No fuss to look for spaces to park and pick up bikes.
When it was £45, I traded it off for the convenience of the hire. At £90, I am seriously considering getting my own bike when my membership runs out.