I’m in two minds about this. I don’t mind handing over more money, if it means the service will improve (and there is big room for improvement, especially in redistribution after 5pm since the expansion). And because the service is still loss making, it was inevitable that we’d have to pay more (it’s unfair for non-bike users to subsidise us).
My concern is that it takes bike hire off the radar of uncommitted users. It puts it just that little bit further out of reach.
And don’t forget, very very few people use Barclays Cycle Hire as their only means of transport. For most, it’s an additional expense on top of the cost of an Oyster card. It’s a luxury.
If it does end up dissuading users, we’ll all lose out.