Re: BBC attacks Barclays funding

Home Forums Off-topic BBC attacks Barclays funding Re: BBC attacks Barclays funding


London Mayor Boris Johnson has been accused of giving Barclays the sponsorship of his cycle hire scheme “on the cheap” in a deal that was not put out to competition.

(my emphasis).


Three advertising consultants contacted by BBC London said the commercial value of what the bank was getting, in advertising alone, was between £9m and £15m a year.

(they pay £5m a year at the mo)

Also the second sponsorship (announced yesterday) could easily have been renegotiated in view of the success of the scheme.