They certainly don't seem to have delivered the sponsorship which was promised.
So TfL are going after a new sponsor from 2015. Who will it be? Will it make a difference?
Usage this year is good, but there is a lot more to do. A new sponsor should be judged on their commitment to:
- Expand the scheme - Southwark Borough, and eastwards into the Olympic Park, have both been seriously proposed. More central docks are needed too.
- Increase usage - surely 40k journeys per day is not unachievable?
- Better integration - Boris bikes need to made available on Travelcards, to Oyster users, and with Contactless. At the moment it's just not joined up with other transport choices.